Subsequent to joining Gucci as creative director in early 2023, Sabato De Sarno has been unable to catch a break. Under the Italian designer’s direction (in addition to declining sales), the luxury Italian fashion house’s advertising campaign imagery has seen better days. Not even campaigns lensed by David Sims and Mario Sorrenti (often starring a bevy of fresh-faced talents) have sufficed. Umpteen campaigns later, there are zero signs of improvement with chapter one of the Gucci Gift 2024 campaign for the festive holiday season ahead. In an attempt to generate buzz, De Sarno brought back Kendall Jenner as the face of Gucci, who is joined by Jessica Chastain, Hiandra Martínez, Lineisy Montero, and Ni Ni. The cast poses for Anthony Seklaoui, with the campaign opening up in a tribute to The Savoy in London (a nod to the hotel where founder Guccio Gucci worked as a porter).

The 2024 Gucci Gift Campaign:

Read below the reactions of theFashionSpot’s forum members:

“Tragic! Kendall Jenner for Gucci is so LAME. Don’t get me started on the artistic direction which is giving mid-range US department store. And Kering wonders why their brand keeps sinking,” Frederic01 voiced.

“Gucci believe they’re at a luxury level, but they’re so hungry for those seasonal profits, they’re willing to advertise on the level of Kate Spade or Michael Kors,” tigerrouge chimed in.

Yasouss stated: “I’ve seen better holiday ads from Tommy Hilfiger!”

“The setting looks really cheap,” noted forum member MDNA.

Hchloe wasn’t best impressed either. “God this is so depressing,” they shared.

“This is wrong. So, so wrong,” GivenchyHomme exclaimed.

“This campaign shows an astonishing lack of creativity. It feels so uninspired that even a department store would pass on it,” shrieked ah ah.

See more from the Gucci Holiday 2024 advertising campaign and join the conversation, here.

The post Kendall Jenner, Jessica Chastain & Others Fail to Enchant in the Gucci Gift Campaign for 2024 appeared first on theFashionSpot.

We stan Harper’s Bazaar France hard here at theFashionSpot. Following the magazine’s triumphant relaunch in 2023, covers starring the likes of Catherine Deneuve, Amelia Gray, Kate Moss, Naomi Campbell, and Layla Etengan have blown us away. Oliver Lalanne adds Irina Shayk to his impressive list of cover accomplishments with the unveiling of the October 2024 edition of Harper’s Bazaar France. The Russian beauty, who swept up at the Dolce & Gabbana, Isabel Marant, and Coperni shows during the recent Spring 2025 season, poses for Anthony Seklaoui. In the cover shot, Shayk seemingly works up a sweat and slips on Cano water, sporting damp hair and a Prada jacket, as chosen for the occasion by cover shoot stylist Elodie David Touboul.

The October 2024 Cover of Harper’s Bazaar France with Irina Shayk:

Read below the reactions of theFashionSpot’s forum members:

“HORRIBLE! Irina Shayk is the example of a beautiful woman who everything she does seems cheap,” critiqued DK92 the moment the cover dropped.

“I want to know what secrets she’s privy to for her to be booked THIS much,” chimed in marsnoop2.

“Irina’s hair on the cover is a hard pass for me. You have to work to make her hair unattractive. Why would you do that?” asked jeremydante.

In complete agreement was vogue28. “I adore Irina Shayk but this ain’t her finest hour on the cover of a fashion magazine. Not a fan of the lank and damp hair or drinking the Cano water. It makes no sense whatsoever, and everything just feels like an afterthought,” he complained.

“Why did they choose the worst photo for the cover?” questioned Alquimista.

“This is not the best shot of Irina Shayk,” MModa confessed.

See more of Irina Shayk for Harper’s Bazaar France October 2024 and join the conversation, here.

The post Did Irina Shayk Deserve Better as Harper’s Bazaar France’s October 2024 Cover Girl? appeared first on theFashionSpot.

Subsequent to Sabato De Sarno bringing Daria Werbowy out of retirement for his first official campaign as Gucci’s creative director, the Italian fashion house’s campaign imagery has spiraled… into mediocrity. Not even campaigns photographed by David Sims, Tyrell Hampton or Anthony Seklaoui have managed to impress. Seklaoui appears to be a firm fave of the Italian designer, welcoming the French-Lebanese lensman back to shoot Gucci’s Summer 2024 campaign, aptly titled “Lido”. Inspired by the spirit of a quintessential Italian getaway, we’re whisked poolside along with a handful of models including Aboubakar Konte, Adele Aldighieri, Ana Rossolovich, Betty Schupp, Brando Erba, Camille Rowe, Gabriele Gherardi, He Cong, Jiahui Zhang and Victoria Fawole. Styled by Alastair McKimm, the cast frolic under the warm sunshine, and demonstrate their capabilities of breathing underwater throughout the splashy campaign.

Read below the reactions of theFashionSpot’s forum members:

“After the Daria Werbowy offering, I had such high hopes for Sabato De Sarno’s Gucci campaign imagery. However, I’ve been left so deflated and majorly underwhelmed by the vast majority of it. Not feeling this summer campaign whatsoever, hate the underwater concept and the random casting,” critiqued vogue28.

“Fun but it’s not Gucci. Nor it is aspirational,” voiced TaylorBinque.

GivenchyHomme felt the same way, commenting: “It’s a good idea, but it’s for the wrong brand. For a brand of this caliber, there should be glistening supermodels lounging on yacht with a Gucci bag and glass of champagne. Not at a pool in someone’s backyard.”

“The new Gucci by Sabato, and styled by Alastair Mckimm is drowning…” shared an unimpressed 90sFan.

“These people be jumping fully clothed into water! Are these items supposed to be waterproof or something?” asked Mr Yayo.

See more from Gucci’s “Lido” Summer 2024 campaign and share your own thoughts, here.

The post Models Pose Poolside (and Underwater) Throughout Gucci’s Summer 2024 Campaign appeared first on theFashionSpot.

The unveiling of every new Gucci advertising campaign continues to demonstrate Sebato De Sarno’s vision for the storied Italian fashion house. First came Daria Werbowy (breaking the internet), Kendall Jenner and Bad Bunny roamed the airport a little while later and more recently, Billie Eilish was selected by De Sarno to showcase Gucci’s first-ever vegan handbag. Now, in the run up to the joyous festive season, De Sarno’s first holiday campaign under his direction as creative director is here which celebrates the spirit of togetherness. For a gathering filled with joy and warmth (in addition to an array of covetable Gucci merch), friends and family assemble before the lens of photographer Anthony Seklaoui throughout the festive campaign.

Members of our forums, however, weren’t in the mood to celebrate upon checking out Gucci’s latest. “Not a random tattoo being the focal point instead of the bag . The dirty carpet and party theme doesn’t work that well. No new clothes! Those burgundy fishnets and that Gucci plaque belt have been out. What is being sold here?” asked Nimsay.

“The more and more I see of Sabato De Sarno’s Gucci, the more and more I am starting to intensely dislike this new partnership. Another horrid and total non-event of a campaign…” wrote vogue28.

“Looks like an amateur version of Tom Ford’s Gucci,” Urban Stylin pointed out.

Also majorly underwhelmed was tigerrouge: “This has the feel of a Christmas campaign by River Island, or any other store on the high street.”

“It’s not bad, it’s not that good or captivating either,” voiced Yassous. “It looks like something Ferragamo or any mid-level Italian brand would’ve done a few years ago. Some of that ‘sexiness’ they are chasing is reminiscent of 2010s Gucci campaigns.”

Are you a fan? Share your own thoughts regarding Gucci’s Gift campaign for 2023, here.

The post Gucci’s Holiday 2023 Campaign Celebrates Togetherness appeared first on theFashionSpot.

Sabato de Sarno will be on a mission for the foreseeable to wipe the slate clean at Gucci. The designer started on a high by giving us a sneak peek at his first advertising campaign as creative director of the storied Italian fashion house back in August, unveiling a high jewelry campaign starring model Daria Werbowy. Now, following his debut collection unveiled during Milan Fashion Week for Spring 2024, De Sarno’s first Gucci Valigeria advertising campaign is here, starring Kendall Jenner and Bad Bunny. Throughout the series of campaign images, inspired by celebrity and paparazzi culture, the couple roam the airport toting luggage from Gucci’s signature Savoy collection while captured by photographer Anthony Seklaoui.

Ultimately, the end result left a lot to be desired according to our forums. “A whole new level of CRINGE! And after such a strong start from Sabato de Sarno with the Daria Werbowy campaign,” sighed vogue28.
“Words can not fathom how much I resent everything about this,” chimed in aracic.
“Gucci can’t be this desperate!” exclaimed VERNIQUE.
“I’m sorry but this is poorly executed. How desperate of them,” echoed TaylorBinque in agreement.
“They look like one of those annoying content creator couples at the airport,” laughed PierreGotha.
Forum member Ihhbl described the campaign as “CRINGE!” but do you agree?

See more from the Gucci Valigeria advertising campaign and join the conversation, here.

The post Kendall Jenner & Bad Bunny Roam the Airport in Gucci’s ‘Cringe’ Valigeria Campaign appeared first on theFashionSpot.

We’ve been digesting the newly minted Vogue France over recent months. From questionable name changes to Eugénie Trochu succeeding Emmanuelle Alt. The former continues to find her footing at the helm of the historic French fashion bible. Following last month’s patriotic Laetitia Casta offering, another bold cover comes our way for April 2022. Akon Changkou fronts French Vogue‘s latest wearing a look from Bottega Veneta’s Spring 2022 collection picked by stylist Ally Macrae for the image photographed by Anthony Seklaoui.

Members of our forums aren’t sold. “I just can’t get over all the people thinking ‘yep, this looks great’ and publishing it. Yikes,” said a disapproving blueorchid.

“This is garbage. Several issues in and it’s still a miss,” added Ghesquiere32.

“Has anyone ever seen a major publication disintegrate this quickly? It’s only taken a few months for this magazine to lose all relevancy and credibility. An absolute travesty,” GivenchyHomme pointed out.

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“I remember when Vogue Paris covers felt like an event, not just thrown up on Instagram on an afternoon when no one could care less,” proclaimed a far from impressed LastNight.

Frederic01 was also majorly underwhelmed: “So boring and irrelevant. This magazine has no vision whatsoever. It’s just directionless and tragic.”

“Thank god they changed the name of this magazine. Vogue Paris is still the one we love. Vogue France is dead, weak and with no soul,” voiced caioherrero.

“Well, at least we’re seeing black models represented on French Vogue now. That’s all I’m going to say as it’s the only positive note to all this nonsense,” commented aracic.

Check out the contents of Vogue France’s April 2022 edition and share your thoughts here.

The post A Bottega Veneta-Clad Akon Changkou Covers Vogue France’s April 2022 Issue appeared first on theFashionSpot.