Subsequent to joining Gucci as creative director in early 2023, Sabato De Sarno has been unable to catch a break. Under the Italian designer’s direction (in addition to declining sales), the luxury Italian fashion house’s advertising campaign imagery has seen better days. Not even campaigns lensed by David Sims and Mario Sorrenti (often starring a bevy of fresh-faced talents) have sufficed. Umpteen campaigns later, there are zero signs of improvement with chapter one of the Gucci Gift 2024 campaign for the festive holiday season ahead. In an attempt to generate buzz, De Sarno brought back Kendall Jenner as the face of Gucci, who is joined by Jessica Chastain, Hiandra Martínez, Lineisy Montero, and Ni Ni. The cast poses for Anthony Seklaoui, with the campaign opening up in a tribute to The Savoy in London (a nod to the hotel where founder Guccio Gucci worked as a porter).

The 2024 Gucci Gift Campaign:

Read below the reactions of theFashionSpot’s forum members:

“Tragic! Kendall Jenner for Gucci is so LAME. Don’t get me started on the artistic direction which is giving mid-range US department store. And Kering wonders why their brand keeps sinking,” Frederic01 voiced.

“Gucci believe they’re at a luxury level, but they’re so hungry for those seasonal profits, they’re willing to advertise on the level of Kate Spade or Michael Kors,” tigerrouge chimed in.

Yasouss stated: “I’ve seen better holiday ads from Tommy Hilfiger!”

“The setting looks really cheap,” noted forum member MDNA.

Hchloe wasn’t best impressed either. “God this is so depressing,” they shared.

“This is wrong. So, so wrong,” GivenchyHomme exclaimed.

“This campaign shows an astonishing lack of creativity. It feels so uninspired that even a department store would pass on it,” shrieked ah ah.

See more from the Gucci Holiday 2024 advertising campaign and join the conversation, here.

The post Kendall Jenner, Jessica Chastain & Others Fail to Enchant in the Gucci Gift Campaign for 2024 appeared first on theFashionSpot.

Subsequent to getting his foot over the threshold at Gucci HQ, Sabato De Sarno immediately fixed his gaze upon David Sims to lens the storied Italian fashion house’s mainline advertising campaigns.

To begin , De Sarno hadn’t even unveiled his debut collection before Sims was shooting the Fall 2023 collection designed by the in-house design team. The Italian designer soon teamed up with the British fashion photographer to profile Daria Werbowy for the Gucci Marina Chain jewelry campaign and relied on Sims again to capture his debut Spring 2024 campaign as Gucci creative director. Sims remains on the books with the unveiling of the Gucci eyewear advertising campaign for the Spring 2024 season. Italian model and industry fave Vittoria Ceretti, Chinese actress Ni Ni, British actress Alia Bhatt (who is of Indian descent) and American male model Max Wagner. The cast roam a backdrop boasting the cityscape of Milan throughout the campaign images, whilst David Sims snaps away.

Read below the reactions of theFashionSpot’s forum members:

“This can’t be an ad for Gucci!” Scotty shrieked the moment the campaign struck.

“Warning: Not to be confused with J. Crew. Any hint of creativity, personality, luxury, glamour or fantasy is totally forbidden. We won’t repeat twice,” stated an unimpressed yslforever.

“DKN-WHY!” ForTheImage declared.

Thiago commented: “No wonder why sales are decreasing. This is truly the end of creativity.”

“What a truly AWFUL eyewear advertising campaign. Sabato De Sarno’s Gucci campaigns have been a total flop and a complete nonevent. I loathe that hazy filter from David Sims here and how dreadfully dull the whole campaign is. Not even the presence of Vittoria Ceretti is enough to win me over here,” shared vogue28.

“AI-looking mess,” critiqued avonlea002.

Share your own thoughts on the Gucci eyewear advertising campaign for Spring 2024, here.

The post David Sims Captures Vittoria Ceretti, Ni Ni & More for Gucci’s ‘Truly Awful’ Spring 2024 Eyewear Campaign appeared first on theFashionSpot.

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